Collab L'Oréal x Le Studio Bon | Tokyo Paralympics 2020

Tokyo Paralympics 2020 illustration

As part of the Tokyo Paralympic Games, L'Oréal Japan wanted to show its support for the two athletes that the company supports: Maxime Valet for fencing and Emanuelle Mörsch for tennis.

The idea was as follows: each L'Oréal brand decided on a message of support to send to the athletes. Every day for a week I transcribed this message into a drawing and more precisely into an accelerated drawing video. At the end of this campaign, a poster bringing together the athlete and all his messages/drawings of support was created.

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